Zoella and friends: the digital stars taking the book world by storm

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It may have caught your attention a few weeks ago that the kids on your nearby school run were sporting rather more fairy wings, hook hands and witch hats than usual.

The reason? World Book Day: that time when schools across the country are flooded with little Heidis and Grinches, Gruffalos and Wimpy Kids. This year there was even a rogue Christian Grey.

In the midst of this, one mummy blogger noticed what she felt was a worrying costume trend: her daughter’s friends were planning to mark the festival of literature by dressing up as YouTube megastar Zoella.

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YouTube: a necessity for kids

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YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share.

SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date.

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Kids loved getting into the Winter Olympics spirit (but the Summer ones are still much better)

The Sochi Winter Olympics are now over, and the collective statement on behalf of its UK viewers might read “came for the controversy, stayed for the curling.” But what about younger viewers? We asked the 8-16 year olds on our panel all about the Winter Olympics. This is what we found out:

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