As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath.
This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.
The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.
Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the last three years of available data. Continue reading
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017.
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before.
The technology is complex but the concept is simple: to explain the real power of ACT, here’s a presentation which Chris Williams (our Product Manager for AwesomeAds) gave at our European Upfront presentation a couple of weeks ago.
So, grab a coffee and take a few minutes to look behind the scenes of SuperAwesome’s unique technology:
Today, we’re pleased to announce a powerful new feature for AwesomeAds designed to provide unparalleled safety for brand engagement in the kids’ market: Awesome Content Targeting (ACT).
We’re very pleased to announce that we have been recognised as one of the top 50 growth stage companies in the UK, through Tech City UK’s prestigious Future Fifty program.