How Awesome Content Targeting creates a contextual map of kids content (VIDEO)

Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before.

The technology is complex but the concept is simple: to explain the real power of ACT, here’s a presentation which Chris Williams (our Product Manager for AwesomeAds) gave at our European Upfront presentation a couple of weeks ago.

So, grab a coffee and take a few minutes to look behind the scenes of SuperAwesome’s unique technology:

The zero-data Internet for kids is coming

future-education-children-011

This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.

Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.

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Infographic: What you need to know about kids’ digital behaviour in ASEAN

SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.

The report gives a comprehensive picture of kids’ media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.

Here are some of our key findings from this unique, digitally minded audience:

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