The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.

The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.

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How the new EU data privacy laws change the kids ad market forever

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The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.

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