How platforms built for kids are allowing them to have a political voice

How platforms built for kids are allowing them to have a political voice

2017 was the year of the “youthquake”. Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers.

What’s this got to do with kids’ social platforms? Hear me out.

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The biggest kids trends of 2018, as chosen by kids

Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts – the kids themselves!

PopJam – our kid-safe, content-sharing platform for under-13s  – isn’t just a moderated and creative walled garden, it’s also a window into the minds of kids. As a COPPA and GDPR compliant product we don’t collect any data on our users, but we never stop learning from them or asking for their thoughts.

At the end of December we asked kids what they thought the biggest trends of 2017 were – and here’s what they came up with.

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In an era of smartphones, kids are still doing old-school role-play


“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to change? Continue reading

PopJam kids create a positive change for Safer Internet Day 2017


Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ – this couldn’t be a better fit for SuperAwesome and the work we do.

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Was 2016 really “the worst year ever”? Kids give their opinions

To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began – but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year – and whether it was really that bad after all.

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Announcing PopJam PLATFORM>, the first kid-safe social API


The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we’re fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers. 

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How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

In the lead up to this highly anticipated holiday season, flurries of festive content are appearing all over the kids’ media landscape. One of the earliest signs of this came from a – perhaps unlikely – combination of snow, dinosaurs, and crumpets, united to form one of the latest holiday-themed kids’ novels: The Christmasaurus by Tom Fletcher.


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