We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily.
Mobile advertising is set to explode in the next few years and in the UK alone, mobile advertising spend is expected to reach £1bn in 2013.
It’s unclear what proportion of this is spent on the kids and teen market, however based on the evidence of recent survey we ran on mobile advertising it’s either not a great deal or the ads are not being targeted effectively.
As 55% of 8-16 year olds (Youthscape Q1 2013) currently own a smart phone it is a media channel that can’t be ignored when looking to reach kids and teens.
75% of 8-16 year olds who use their smart phones are well aware of ads while they are either browsing the internet on their phone or using an app. However, the problem is that most of the ads reaching this audience are not relevant and 37% said that they were ‘not relevant at all’ which led to 67% ignoring the ads.
If you’d like to find out more on kids and teens mobile habits and usage please get in touch and we’d be happy to offer you a free sample of our Q1 Youthscape reports which includes mobile trends and usage on 8-16 year olds in the UK.
Get in touch here for a sample of our latest Youthscape report.