The GDPR-K Toolkit for Kids Publishers Part Five: Kid-safe user acquisition

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).

Part Five of our comprehensive GDPR-K Toolkit covers acquiring new users and leveraging cross-promotion.

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The GDPR-K Toolkit for Kids Publishers Part Four: Safely monetise your site or app

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).

So far, we have covered auditing your technology partners, defining your audience and revising your policy notices. Now that you’ve covered the basics of compliance, we can look at how to maximise advertising revenue from your kids audience.

If you had previously written off your under-13 audience as ‘zero revenue’, think again.

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The GDPR-K Toolkit for Kids Publishers Part Three: Revise your privacy notices

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).

In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two dealt with defining and articulating your compliance strategy. Part Three covers how best to revise your privacy notices.

Once you have regained control over the data collection that happens on your site or app (Part One), and have determined ‘who you are’ under GDPR-K (Part Two), it’s time to rewrite your terms of service and privacy policies.

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The GDPR-K Toolkit for Kids Publishers Part Two: Defining your audience

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).

In this series we outline the steps you ought to take immediately to prepare for GDPR-K. Part One dealt with auditing your technology partners. Part Two deals with defining and articulating your compliance strategy.

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The GDPR-K Toolkit for Kids Publishers Part One: Audit your technology partners

Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018.  This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).

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The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.

The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.

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Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Continue reading