Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before.
The technology is complex but the concept is simple: to explain the real power of ACT, here’s a presentation which Chris Williams (our Product Manager for AwesomeAds) gave at our European Upfront presentation a couple of weeks ago.
So, grab a coffee and take a few minutes to look behind the scenes of SuperAwesome’s unique technology:
Today, we’re pleased to announce a powerful new feature for AwesomeAds designed to provide unparalleled safety for brand engagement in the kids’ market: Awesome Content Targeting (ACT).
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.
Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.
The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing.
In case you didn’t know, our ad server, AwesomeAds, is THE leading kid-safe, COPPA compliant ad platform used by publishers and advertisers all over the world.