How Tom Fletcher’s The Christmasaurus is enchanting centennials on digital

In the lead up to this highly anticipated holiday season, flurries of festive content are appearing all over the kids’ media landscape. One of the earliest signs of this came from a – perhaps unlikely – combination of snow, dinosaurs, and crumpets, united to form one of the latest holiday-themed kids’ novels: The Christmasaurus by Tom Fletcher.


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How book publishers are engaging the most disruptive generation yet


Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context…

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Tips & Inspiration from Blogger Category Judge – Rachel Hamilton



Rachel Hamilton, author of ‘The Case of the Exploding Loo’, shares tips and inspiring insights to help you impress our judges with your Blogger Category entry! As a Blogger category judge Rachel will be helping to choose who wins the life changing prize from our sponsor Penguin Random House UK! We asked Rachel:

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SuperAwesome dress up as Wallies for the National Literacy Trust!

We are pleased to announce that on Sunday 16th March, Team SuperAwesome are taking part in the ‘Where’s Wally’ Fun Run for the National Literacy Trust.


The charity raises money for a great cause: they work on raising the literacy levels of children and young adults in the UK, ensuring that kids get the best support throughout their school years, and opening their paths to future careers.

We’re excited to help raise some much needed funds for the National Literacy Trust, and we would really welcome your support!

So, whether you are a supporter of this charity yourself, a fellow member of the kids industry, or you just like the idea of us all breaking out into a sweat, whilst dressed in silly bobble hats, please sponsor us!

Click here for a link to our fundraising page – any contributions would be AWESOME.

Wish us luck!

Team SuperAwesome.