The need for a dedicated social platform to safely engage with under-13s in a creative, interactive and responsible way (versus a 13+ environment like Snapchat, Facebook etc) has been a major issue for too long. Today we’re fixing that by rolling out the first phase of PopJam PLATFORM>, a safe-social, COPPA-compliant layer for developers and publishers.
In the lead up to this highly anticipated holiday season, flurries of festive content are appearing all over the kids’ media landscape. One of the earliest signs of this came from a – perhaps unlikely – combination of snow, dinosaurs, and crumpets, united to form one of the latest holiday-themed kids’ novels: The Christmasaurus by Tom Fletcher.
The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year.
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, to help answer that question, and much more.
Last week (UK half term), our PopJam team hit the road to meet hundreds of kids and their families. First up was Kidtropolis in London, a fun-packed family event featuring a plethora of activities and entertainment from kids’ favourite brands and personalities. Later in the week, the journey continued to the Digital Kids Show in Manchester, a separate event focussed on pure digital education, gaming and featuring some very special YouTuber guests.
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by a panel of industry experts and a range of supporters (including us), aims to fulfil this need by providing free resources to help young people think critically about the advertising they come across in their day-to-day lives. They called on us to help them in their mission.