The biggest kids trends of 2018, as chosen by kids

Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts – the kids themselves!

PopJam – our kid-safe, content-sharing platform for under-13s  – isn’t just a moderated and creative walled garden, it’s also a window into the minds of kids. As a COPPA and GDPR compliant product we don’t collect any data on our users, but we never stop learning from them or asking for their thoughts.

At the end of December we asked kids what they thought the biggest trends of 2017 were – and here’s what they came up with.

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How much data do adtech companies collect on kids before they turn 13?

There is a growing realisation that today’s internet is built on legacy technology designed for adults , rather than kids.  Although there has been plenty of coverage about content, there are bigger issues with the technology behind the content. By the time a child turns 13, (adult) advertising tech companies will have collected an astounding 72 million data-points on them, unintentional but increasingly dangerous.   Continue reading

Kids versus the internet: why the YouTube problems will keep happening

The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy.

Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several products later, we are probably the best placed company in the world to talk about this. Our technology powers hundreds of millions of kids digital engagements every month. Continue reading

Unconference: Growing the London Node.js ecosystem

“I love it when a plan comes together!”, this is the catch-phrase I’d use to define the first ever London Node.js Unconference event we co-hosted with our friends from RecWorks last night at our Headquarters.

London's First Node.js UnconferenceSome very interesting things are happening in the Node.js ecosystem, so we decided to gather ~30 smart and passionate developers to share, learn and meet others in the community, all while eating pizza and having a beer. Of course, we let them decide the most appealing topics to discuss (it wouldn’t be an Unconference otherwise) and let them loose on the mic. Continue reading

In an era of smartphones, kids are still doing old-school role-play


“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to change? Continue reading

Announcing our new COO for North America!

Kate O'LoughlinAs our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath.
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The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.

The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.

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