Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Continue reading

SuperAwesome ranked 8th fastest growing private tech company in Britain

Tech Track 100

Released yesterday, The Sunday Times Hiscox Tech Track 100 league table has ranked SuperAwesome as the eighth fastest growing private tech company in Britain. This is the first year that SuperAwesome has appeared in the league table which ranks Britain’s private technology, media and telecoms (TMT) companies based on their growth in sales over the last three years of available data. Continue reading

Pokémon GO – a clarification

We recently posted a piece on our blog which some readers may have interpreted to suggest that Pokémon GO is not compliant with the Children’s Online Privacy Protection Act (COPPA) and so was not suitable for children under 13. We would like to make it clear that this was not our intention. The Pokémon Company International has informed us that the app’s child account creation process is fully COPPA compliant and it is certified by the Entertainment Software Rating Board for Kids’ Online Privacy Compliance. We have no reason to doubt this statement, and we commend Pokémon for taking kids data privacy seriously.

YouTube: a necessity for kids

Screen Shot 2015-01-27 at 11.38.35


YouTube is rapidly becoming integral to kids’ lives. Looking beyond just video-on-demand consumption, YouTube is becoming paramount to the way that kids create, learn and share.

SuperAwesome’s Insights Team have been following this growing phenomenon. Here is an overview of our discoveries to date.

Continue reading