Mattel’s CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market.
Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment.
2017 was the year of the “youthquake”. Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers.
What’s this got to do with kids’ social platforms? Hear me out.
So you’re interested in joining SuperAwesome.
You probably already fell in love with our mission – “Making the internet a safer place for kids” – and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that we’re really innovating the kidtech industry, and that over 250 companies use our technology to ensure safe digital engagement with kids around the world.
The good news is that we’re always looking for great engineers – and the other good news is that I’m here to help to familiarise you with our hiring process.
Safer Internet Day’s messaging this year is to “Create, connect and share respect: A better internet starts with you” – and no one wants this more than the latest generation. We’re proud to celebrate Safer Internet Day on the industry’s biggest kid-safe social-content platform, PopJam.
With millions of kids engaging with hundreds of channels, we asked them to give us their tips for online safety. Continue reading
Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers – or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity and creativity still exists on the digital playground. On PopJam, we see this most clearly in the evolution of Original Characters.
So, what are they?
On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them.
We started a discussion about what worries them about being online and here are their top five fears.
Want to know which trends will be driving kids crazy in 2018? Then you need to ask the experts – the kids themselves!
PopJam – our kid-safe, content-sharing platform for under-13s – isn’t just a moderated and creative walled garden, it’s also a window into the minds of kids. As a COPPA and GDPR compliant product we don’t collect any data on our users, but we never stop learning from them or asking for their thoughts.
At the end of December we asked kids what they thought the biggest trends of 2017 were – and here’s what they came up with.