PopJam kids create a positive change for Safer Internet Day 2017

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Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ – this couldn’t be a better fit for SuperAwesome and the work we do.

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Emojis, safety tips and 100s of kids: the PopJam UK roadshow

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Last week (UK half term), our PopJam team hit the road to meet hundreds of kids and their families. First up was Kidtropolis in London, a fun-packed family event featuring a plethora of activities and entertainment from kids’ favourite brands and personalities. Later in the week, the journey continued to the Digital Kids Show in Manchester, a separate event focussed on pure digital education, gaming and featuring some very special YouTuber guests. 

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The zero-data Internet for kids is coming

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This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.

Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.

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Announcing KidAware: The industry’s digital marketing certification program

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As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing.

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