10 things developers should know about building digital services for kids

Two years ago we launched Kids Web Services (KWS), a platform to help developers build COPPA-compliant apps and sites for the under-13 audience. As similar data privacy laws have expanded into Europe, building engagement for the kids audience has become a challenge which many brands, content owners and game developers hadn’t planned for. Continue reading

Safer Internet Day 2018 SuperAwesome

How do kids think about online safety?

Safer Internet Day’s messaging this year is to “Create, connect and share respect: A better internet starts with you” – and no one wants this more than the latest generation. We’re proud to celebrate Safer Internet Day on the industry’s biggest kid-safe social-content platform, PopJam.

With millions of kids engaging with hundreds of channels, we asked them to give us their tips for online safety. Continue reading

Kids versus the internet: why the YouTube problems will keep happening

The digital kids (u13) landscape is evolving rapidly. As we’ve seen this week, even for companies with all the technical resources in the world, building fully kid-safe environments is not easy.

Four years, 105 people, multiple FTC COPPA Safe Harbor certifications, countless technical and legal reviews by top kids brands, billions of transactions and several products later, we are probably the best placed company in the world to talk about this. Our technology powers hundreds of millions of kids digital engagements every month. Continue reading

Unconference: Growing the London Node.js ecosystem

“I love it when a plan comes together!”, this is the catch-phrase I’d use to define the first ever London Node.js Unconference event we co-hosted with our friends from RecWorks last night at our Headquarters.

London's First Node.js UnconferenceSome very interesting things are happening in the Node.js ecosystem, so we decided to gather ~30 smart and passionate developers to share, learn and meet others in the community, all while eating pizza and having a beer. Of course, we let them decide the most appealing topics to discuss (it wouldn’t be an Unconference otherwise) and let them loose on the mic. Continue reading

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.

The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.

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REX scoops Campaign’s Breakthrough Technology Award for Kid-Safe Programmatic!

We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017.

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