This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.
The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.
PwC have released the Kids Digital Advertising Report 2017, the very first analysis of the kids digital ad market, showing just how quickly the entire kids media landscape is being reshaped. Continue reading
We’re delighted to announce that REX, our kid-safe (COPPA/GDPR-compliant) programmatic solution for the under-13 audience, has been awarded a bronze certificate for the best Breakthrough Technology in Campaign magazine’s Creative Technology Awards 2017.
Last month, we revealed Awesome Content Targeting (ACT), the latest generation of our content analysis engine. It caused a bit of a stir. ACT uses a range of machine learning techniques to build a deep, contextual understanding of the universe of kids content beyond anything that’s been available before.
The technology is complex but the concept is simple: to explain the real power of ACT, here’s a presentation which Chris Williams (our Product Manager for AwesomeAds) gave at our European Upfront presentation a couple of weeks ago.
So, grab a coffee and take a few minutes to look behind the scenes of SuperAwesome’s unique technology:
Today, we’re pleased to announce a powerful new feature for AwesomeAds designed to provide unparalleled safety for brand engagement in the kids’ market: Awesome Content Targeting (ACT).
We’re very pleased to announce that we have been recognised as one of the top 50 growth stage companies in the UK, through Tech City UK’s prestigious Future Fifty program.
Following the huge success of Safer Internet Day across our platform in 2016, we were pleased to support this great cause for the second year in a row. Safer Internet Day 2017 (#SID2017), which took place on Wednesday 7th Feb, called on communities to ‘Be the change and unite for a better internet today’ – this couldn’t be a better fit for SuperAwesome and the work we do.