The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel’s CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market.

Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment.

Continue reading

How platforms built for kids are allowing them to have a political voice

How platforms built for kids are allowing them to have a political voice

2017 was the year of the “youthquake”. Millennials and Gen-Zers were dismissed as too busy taking selfies and eating avocados to vote; but the UK general election saw the 18-24 year old turnout reach a 25-year high. In fact, there’s been a noticeable trend of increasing youth political participation; from the 2014 Scottish Independence referendum where 75% of 16-17 year olds turned out, to Virginia’s 2017 gubernatorial election where young people voted in historic numbers.

What’s this got to do with kids’ social platforms? Hear me out.

Continue reading

The emerging kids trend of Original Characters

Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers – or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity and creativity still exists on the digital playground.  On PopJam, we see this most clearly in the evolution of Original Characters.

So, what are they?

Continue reading

Kids' top five online fears - SuperAwesome

Kids’ top five online fears

On PopJam, we don’t collect data on our users. Our kid-safe content sharing platform for under 13s is fully COPPA and GDPR compliant, and we have an active and creative community who love to offer their thoughts on the digital world around them.

We started a discussion about what worries them about being online and here are their top five fears.

Continue reading

In an era of smartphones, kids are still doing old-school role-play

kids-roleplay.jpeg

“Go outside and play” is a phrase used by parents across the world. You’ve either said it, or heard it, a thousand times. But now, in the era of tablets and smartphones and increasing opportunity to have just as much fun inside as out, does the concept of what it means to play need to change? Continue reading

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Continue reading