The zero-data Internet for kids is coming

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This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.

Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.

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How the new EU data privacy laws change the kids ad market forever

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The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.

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Meet our latest KidAware-certified agency: Mindshare US

As the company at the forefront of safe kids digital engagement globally, it’s part of our mission to ensure all the agencies and brands we work with are fully equipped to navigate the compliance, regulation and industry standards of the digital kids landscape. This is why we launched the KidAware certification program for agencies and brands.

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