The recent class-action lawsuits filed against Disney, Viacom and Kiloo in the US have prompted the kids’ media industry, in particular publishers, to reassess how they operate. If you’re a publisher, here’s what you should know: Continue reading
This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.
Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.
The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.
As the company at the forefront of safe kids digital engagement globally, it’s part of our mission to ensure all the agencies and brands we work with are fully equipped to navigate the compliance, regulation and industry standards of the digital kids landscape. This is why we launched the KidAware certification program for agencies and brands.