Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience.
To say that 2016 was a memorable year for the majority of the adult world may be an understatement. Many breathed a sigh of relief as this new year began – but how much did the apocalyptic media coverage of 2016 really affect centennials? We spoke to over 800 8-18 year olds from the US and the UK, to find out what stood out to them from the last year – and whether it was really that bad after all.
The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year.
This is the biggest digital holiday period our industry will have ever seen. At this pivotal point in the season, our industry all has one big question on their minds: what will get to the top of kids’ Christmas lists? Our SuperAwesome Insights team hosted an in-depth knowledge sharing session last month at our London HQ, to help answer that question, and much more.
Kids and teens today have been familiar with digital media and advertising from a very young age. With technology at their fingertips, the need for our youngest generation to understand what exactly is being suggested, promised and sold is greater than ever. Media Smart, a media literacy programme for 7 to 16 year-olds, backed by a panel of industry experts and a range of supporters (including us), aims to fulfil this need by providing free resources to help young people think critically about the advertising they come across in their day-to-day lives. They called on us to help them in their mission.
Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context…