10 things developers should know about building digital services for kids

Two years ago we launched Kids Web Services (KWS), a platform to help developers build COPPA-compliant apps and sites for the under-13 audience. As similar data privacy laws have expanded into Europe, building engagement for the kids audience has become a challenge which many brands, content owners and game developers hadn’t planned for. Continue reading

The $1.2B privacy-based ad market you probably haven’t heard of

This post was originally published on 25th September 2017 on Medium by our CEO, Dylan Collins.

The growth of the ad-blocking bubble made it clear that advertising had crossed some sort of user experience red-line. Beyond the visual aspect, the sheer volume of personal data harvested by mainstream adtech platforms is pretty breathtaking.

Continue reading

Event Recap: SuperAwesome Digital Kids Upfronts Autumn/Winter 2017

It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising. Continue reading