As our US business continues to rapidly scale (as well as our NYC head office, we have a presence in LA, SF and Chicago), we’ve been looking for the right leader to take it to the next level. We’re very pleased to announce that Kate O’Loughlin has joined us as our COO for North America. Kate was most recently Senior Vice President (Media) and General Manager at Tapad (acquired by Telenor for $360M). Prior to that she was Product Director at MediaMath.
It says a lot that we haven’t had time to write about our own news. In general, we prefer to talk about our clients and what we’re building rather than financing. But in this case we’ll make an exception because it’s a useful measure of progress. Continue reading
Snap’s S-1 filing said many interesting things. However one thing it didn’t (couldn’t) say was just how much of their growth is being driven by the under-13 audience.
Happy Wednesday. Today we’re announcing something big: our exclusive partnership with Turner International. Cartoon Network. Boomerang. Cartoonito. Boom. Continue reading
We held our very first PopJam for Brands day in London last week (at a private bowling alley). It was our first opportunity to properly showcase how some of our PopJam partners are using the content-sharing app to reach the 7-13 audience across the UK. It also allowed us to showcase our rather delicious (and limited edition) PopJam marshmallows, which were popular enough to justify their own event.
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing.