Recap: Our first PopJam for Brands day

We held our very first PopJam for Brands day in London last week (at a private bowling alley). It was our first opportunity to properly showcase how some of our PopJam partners are using the content-sharing app to reach the 7-13 audience across the UK. It also allowed us to showcase our rather delicious (and limited edition) PopJam marshmallows, which were popular enough to justify their own event.

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Announcing KidAware: The industry’s digital marketing certification program

 kidaware
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing.

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The question that every politician wants to answer…

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With the election looming, it’s the question that every politician wants to answer – how to engage the youth. Voter apathy in this age group is high with over half of 18-24 year olds not using their vote.

The next generation of voters are set to face an ever broader and splintered political field than their predecessors. So what’s really important to Generation Z? SuperAwesome’s Insights Team looked into this, focusing on 8-16 year olds.

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