Social plugins are one of the biggest unintentional harvesters of children’s personal data. Every time a child loads a web page or app which has a social widget, it’s gathering vast amounts of personal information about their activity. YouTube’s video player is one of the biggest examples of this.
Lacking any real kidtech alternative, YouTube is the default embedded video player used by family and kids publishers and brands – but the data it collects on its under-13 users is now being viewed as a violation of COPPA. A coalition of over 20 child advocacy, consumer and privacy groups recently filed a complaint with the FTC accusing YouTube of enabling the collection of personal data on millions of children across the US.
Today we’ve announced a solution to this problem: a fully kid-safe (COPPA and GDPR-K compliant) embeddable social video player.
Already delivering millions of video views, our embeddable video player is part of the PopJam Connect platform, which also provides tools for kid-safe social engagement for content owners and brands.
The player integrates PopJam’s award-winning kid-safe social features, enabling children to safely engage with content. It can be customised by the publisher, with a self-serve dashboard to create, schedule and report on video and social content, and to organise video playlists. It also features optional kid-safe monetisation options.
Our CTO Joshua Wohle, said “There are over 170,000 children going online for the first time every day and the kidtech ecosystem is growing equally quickly to make the broader internet compatible with this new audience. Publishers have been starved for kid-safe social and video options that are designed for the under-13 audience.”
To find out more about how we can deliver kid-safe video content on your platform, please contact us.
At SuperAwesome, we’re focused on building solutions for a new set of problems that haven’t really existed before (the internet has never had this many under-13 users). Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across the company, and see whether they are technically viable.
In June, we had our ninth Hack Day – check it out to find out what we built, and why we think Hack Days are so important:
Keen to join us in our mission to make the internet safer for kids? Check out our most recent job openings.
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.
With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected?
At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play.
Mattel’s CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market.
Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment.
So you’re interested in joining SuperAwesome.
You probably already fell in love with our mission – “Making the internet a safer place for kids” – and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that we’re really innovating the kidtech industry, and that over 250 companies use our technology to ensure safe digital engagement with kids around the world.
The good news is that we’re always looking for great engineers – and the other good news is that I’m here to help to familiarise you with our hiring process.
The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.