How SuperAwesome uses Hack Days to build new kidtech products

At SuperAwesome, we’re focused on building solutions for a new set of problems that haven’t really existed before (the internet has never had this many under-13 users).  Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across the company, and see whether they are technically viable.

In June, we had our ninth Hack Day – check it out to find out what we built, and why we think Hack Days are so important:

Keen to join us in our mission to make the internet safer for kids? Check out our most recent job openings.

Announcing our new CRO for North America – Ben Zagorski

Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.

To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America. 

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Mattel and SuperAwesome in conversation: Digital privacy and the challenges of technology for kids

With so much of our education and entertainment tied to technology and the internet in 2018, how can we ensure that children and their privacy are protected?

At Collision Conference in New Orleans, SuperAwesome CEO Dylan Collins sat down with Mattel CTO Sven Gerjets to tackle the difficult questions, including how the toy industry can protect kids privacy in the age of connected toys, and how technology is affecting the way that children play.

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The future of tech and toys: SuperAwesome CEO Dylan Collins and Mattel CTO Sven Gerjets at Collision Conference

Mattel’s CTO Sven Gerjets joined our CEO Dylan Collins onstage at Collision Conference in New Orleans for a comprehensive discussion on the future of tech and toys in the kids market.

Speaking with Leah Hunter of Fast Company, they cover the necessity for creating responsible digital experiences for kids, what a zero-data internet looks like in practice, and how ensuring that products are private by design can ensure that kids grow up in a safe environment.

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How we hire engineers to build kid-safe technology

So you’re interested in joining SuperAwesome.

You probably already fell in love with our mission – “Making the internet a safer place for kids” – and our values, and you might have read how last year we ranked as one of the fastest growing companies in UK. You know that investors believe in us, that we’re really innovating the kidtech industry, and that over 250 companies use our technology to ensure safe digital engagement with kids around the world.

The good news is that we’re always looking for great engineers – and the other good news is that I’m here to help to familiarise you with our hiring process.

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Introducing SafeFam: the certification program for young YouTubers

The challenge presented by kids spending time on YouTube has been well-documented over the last few months. Ultimately, the platform was designed for adults, so there are limits to what content safeguards YouTube can put in place for the under-13 audience. Today, we’re stepping in to help by rolling out our SafeFam content certification for YouTubers with young audiences.

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The emerging kids trend of Original Characters

Children have always used art to explore the boundaries of their imagination whether that be with finger paint, sketching under the covers – or now, more recently, using digital art platforms and tablets. While Gen X-ers might see something to mourn in the switch from real-life creativity to online exploration, the basic beauty of curiosity and creativity still exists on the digital playground.  On PopJam, we see this most clearly in the evolution of Original Characters.

So, what are they?

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