Europe’s new data privacy law, the General Data Protection Regulation (GDPR), will be enforced from May 2018. This law obliges all companies with consumers based in the EU to enable new data privacy protection. For websites and apps whose audience is primarily kids, additional requirements apply, commonly known as GDPR-Kids (GDPR-K).
So far, we have covered auditing your technology partners, defining your audience and revising your policy notices. Now that you’ve covered the basics of compliance, we can look at how to maximise advertising revenue from your kids audience.
If you had previously written off your under-13 audience as ‘zero revenue’, think again.