It was standing room only for our Digital Kids Upfronts Autumn/Winter 2017 event held last Wednesday 13 September 2017, with over 120 people from leading UK brands, agencies and publishers in attendance. Held at The Soho Hotel, the event has become a must for anyone who is serious about kids digital advertising.
SuperAwesome CEO Dylan Collins kicked off the evening with a deep dive into the recently released PwC Kids Digital Advertising Report 2017 and the ramifications for brands and individuals in the room. The key take-away point – if you’re in kids digital advertising, you’re in the right market.
The night showcased big name YouTube influencers who are building their presence on PopJam, SuperAwesome’s only social content platform for under-13s (and the biggest in the world) as well as guest speakers from Saban and Outfit7.
Presentations on the night also covered the latest kids trends and insights, compliance requirements in the lead up to the GDPR enforcement date in May 2018 and SuperAwesome’s new VOD offerings.