The British Academy Children’s Awards is one of the most anticipated events in the UK kids’ industry and beyond, attracting and celebrating the very best of children’s entertainment across all screens. This year, we were called upon to help shape some of the nominee shortlists; the results are in and it has been another phenomenal year.
Top creative talent from across the industry gathered in London on Sunday night to find out who would win this year’s set of BAFTA Children’s awards. We attended by special invitation, due to our behind-the-scenes input into the three Kids Vote categories: best Film, Game and TV show. These categories are the only ones where the winners are chosen by the kids themselves.
In whittling down the shortlist for these awards, ready for 7-14 year-olds to cast their deciding votes, BAFTA wanted to get the most desirable choices possible from all platforms. Moving away from creating shortlists based on sales data alone, they wanted to enhance these lists with popularity data directly from kids themselves.
We delved into our extensive data on UK kids’ favourite films, TV and games from the past year, drawn from our quarterly reports and consultations with our FutureMakers, to provide the executive committee with custom shortlists across these categories. It was especially important to keep in mind the BAFTA philosophy of celebrating creative excellence. The Kids Vote shortlists were very strong this year, and the competition was fierce. However, the winners (as voted for by 7-14 year-olds) were…
Disney’s Zootropolis beat runners up Finding Dory and The Secret Life of Pets to clinch this award. Having only been released earlier this year, this has been a consistent favourite with UK kids on our platform, with an average ranking of 6th favourite film from September 2015 – September 2016. The vibrant characters and heartwarming story combine to make Zootropolis an instant classic that appeals to a wide age range.
TV Show: The Next Step
The Next Step is a reality-style drama shown on CBBC which follows the lives of a group of dancers. Our data showed a spike in popularity for this show around series three at the very end of 2015. Now on its fourth series, it is a consistent favourite with 10-12 year-old girls and has a solid hold on UK tweens. (Runners up: The Dumping Ground, Horrid Henry.)
Minecraft has been the consistent favourite game for all ages across our last year of research. As well as citing Minecraft as their favourite video game, kids also adopted the Pocket Edition app as a favourite (particularly those aged 4-9). Minecraft’s loyalty helped it beat Just Dance 2016 and Pokémon GO to win this award.
Congratulations to all of this year’s BAFTA Childrens’ award winners, and we hope to work with many of you again in the new year. If you are interested in our quarterly kids trends reports or would like to speak to one of our Insights team, please do get in touch.