How book publishers are engaging the most disruptive generation yet


Brand experiences for kids come in all shapes and sizes, and we have witnessed some fantastic examples in recent months, where more and more brands and content owners are moving their IP on to digital. Some of the most exciting and innovative campaigns we see have arisen from a particularly traditional sector: book publishers. In this blog series, we’re going to highlight some of the ways that book publishers are not only engaging with the centennial audience, but creating whole multi-media worlds they can explore. But first, some context…

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The zero-data Internet for kids is coming


This post was originally published on 14th September 2016 on Medium by our CEO, Dylan Collins.

Yesterday, news broke that some of the world’s largest kids’ brands were being fined for illegally collecting data on kids. It follows the recent (near-bankrupting) fine levied on InMobi for the same activity.

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Pokémon GO – a clarification

We recently posted a piece on our blog which some readers may have interpreted to suggest that Pokémon GO is not compliant with the Children’s Online Privacy Protection Act (COPPA) and so was not suitable for children under 13. We would like to make it clear that this was not our intention. The Pokémon Company International has informed us that the app’s child account creation process is fully COPPA compliant and it is certified by the Entertainment Software Rating Board for Kids’ Online Privacy Compliance. We have no reason to doubt this statement, and we commend Pokémon for taking kids data privacy seriously.