NEWSFLASH: 1) PopJam smashed through the 1 million user level last week, now reaching over 30% of 8-12 kids in the UK. 2) PopJam isn’t just about awesome kids brands anymore. Read on to find out how it has become the default safe-social channel for YouTubers to engage with their under-13 audiences.
We’re often asked which ad formats are the most effective for engaging kids’ imaginations. Our Insights team recently spoke to over a thousand kids aged 6-14 across the US and UK, who gave some pretty blunt feedback about the various ad formats they encounter daily.