The kids’ digital media market has exploded in the last two and a half years: we’ve responded by building the world’s top team of kids’ experts and technology to lead this industry in safe digital kids marketing. Today, we’re pleased to announce two MAJOR new hires and the opening of a new office which helps us take another step in this mission.
SuperAwesome Insights have just released one of the first research reports on digital media activities in of 6-14 kids in Southeast Asia.
The report gives a comprehensive picture of kids’ media consumption habits across the main ASEAN markets including Indonesia, Malaysia, Singapore, Thailand and Vietnam.
Here are some of our key findings from this unique, digitally minded audience:
The US leads the world in data privacy compliance requirements for the kids digital media sector through its Children’s Online Privacy and Protection Act (COPPA) legislation. Europe has been lagging behind in terms of standards until last month when the requirements of the upcoming new 2016 kids data privacy laws were revealed.