You may have heard in the media last month that we have recently acquired PopJam, the leading social content platform for kids. We’d like to show you how content creators are using this unique addition to our platform to reach the kids audience where they engage the most – across mobile and tablet.
To give some context, PopJam is the biggest kids-only social content platform on mobile in the UK. It provides a platform for kids to safely engage with content and brands, featuring hundreds of family-friendly branded channels.
With an average engagement time of 20 mins per session it is unrivalled in the kids mobile space, where session time for games is now hovering around the 2-3 min mark.
Family Gamer TV, a rapidly growing YouTube channel offering real life video-game coverage from/for real families, children and parents, explains how they are using PopJam to get to know their young audience better, and how the safe, moderated environment of the app keeps kids and parents happy:
We’re opening up content opportunities on PopJam to new and trusted partners, allowing the biggest kids brands to have engaging, ongoing conversations with their target audience. Other early adopters include Puffin Books, YouTube stars Dan and Phil and magazines GirlTalk and Horrible Histories.
If you’re interested in creating a safe, fun and interactive channel to engage with kids on mobile, then just mail us and we’ll be in touch!