Announcing KidAware: The industry’s digital marketing certification program

 kidaware
As the company at the forefront of safe kids digital marketing globally, we are constantly asked by our clients for advice and guidance. In a digital landscape which is constantly changing, the challenges for brands and agencies to both safely and effectively reach the under-13 audience has never been greater. This is why we are pleased to announce our KidAware program: to help the industry achieve the best possible standards in digital kids marketing.

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Oblique Strategies

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It is always hard to tell your new colleagues that you are out of ideas or you don’t have a perfect solution for the given problem. Like many others , my day to day work consists of facing situations where I am not certain about the solution. After many attempts to come up with concrete solutions myself, I finally I decided to give oblique strategies a try, to think out of the box.

Although this is not a UX method itself, their ‘open to interpretation’ approach allows them to be used in all situations.

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