Is the Apple Watch really a landgrab for the kids market?

Apple’s Watch announcement has had a decidedly mixed response from consumer communities. Although the price-point puts it well outside of pocket-money reach, we were curious what our kids community thought about it, and whether it was even on their radar. 

You can see the results below from a sample of 365 kids (8-16). All of a sudden I wonder whether Apple is really going after a completely different audience to what everyone thinks. It might make total sense-what better audience to reinvent the watch for than a generation which has never worn them?

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