Wil is one of Future8’s industry expert judges who will be judging the Online Video Category! As the Director of Digital for Condé Nast UK, which publishes iconic brands including Vogue, GQ and WIRED, Wil is responsible for publishing tablet and smartphone editions of the magazines, as well as dedicated web presences. Wil gives some expert advice to Future8 entrants! Find out how to WOW wil with your Future8 entry here!
We asked Wil: What will you be looking for in a winning Future8 entry?
“I will be looking for something that is genuinely different. In a world of infinite choice, it’s surprising how often we see material that is derivative or slightly samey – I love to see something new and original.”
Could you give us an example?
“My favourite online video in the entire world is Narwhals. Truly different, and damn if anybody has done anything that eclipses it since.”
Do check out the ‘truly different’ video Wil Harris is talking about!
We asked Wil what piece of advice he would give to Future8 entrants and aspiring filmmakers:
“Understand your audience – know what they are looking for, and deliver something that gives them what they want, but also surprises them with something they didn’t know they wanted!”
Check out some of Wil Harris’s amazing work in online video below:
Feeling inspired? If Wil’s Tips & Inspiration have made you want to pick up a camera or webcam, check out exactly what you need to do to ENTER the Online Video Category!!
Don’t forget about the fantastic Sony Music UK prize for this category, where the winner will experience a day on the set of a real life music video! If that doesn’t kick start your film making career, what will?!
Good luck, and get filming!