Big news! We’re now quite literally global! Today we officially lift the lid on the next step of our expansion plans: Australia!
TLDR: In partnership with our friends over at Ad2one, the biggest kids marketing platform in the world (that would be us) is now live in Australia and already rocking some brilliant campaigns with LEGO and Disney.
Here’s the official version (if you’d like the actual release just shout in the comments or ping us directly);
SuperAwesome, the worlds largest marketing platform for the kids and teens market today announced their expansion to Australia via an exclusive partnership with Ad2one.
SuperAwesome, regarded by many as the WPP for kids, is the world’s largest kids and teens marketing platform reaching over 30M kids every month across mobile, web, online video and physical discovery.
The marketing and research partner of choice for over 150 brands in Europe including Warner Bros, Lego, Hasbro, Mattel and Nintendo, the deal marks the latest step in SuperAwesome’s continued global expansion. Earlier this year the company acquired Mobigirl in the US and announced an exclusive partnership with Bin Weevils, the biggest kids virtual world in the UK.
With Ad2one SuperAwesome is already helping brands such as LEGO, Disney and Funtastic safely engage with the youth audience across Australia.
Dylan Collins, CEO SuperAwesome said “The pace of our expansion continues to accelerate as brands realise just how strategically important the kids market is, and how challenging it has become to effectively communicate with this audience. We’re enormously excited to be entering the Australian market and working with our friends at Ad2one to make sure our reach is quite literally global for our clients”.
Kate Tilden, Commercial Director Ad2one said “We’re absolutely thrilled to be working alongside SuperAwesome as their exclusive Australian partner. As they continue to expand their kids platform globally, we think the combination of our clients and their incredible reach brings a superb offering to the Australian market”.
SuperAwesome recently launched the Future 8 Awards in partnership with The Guardian to find the top under-18 programmers and designers in the UK and Ireland.
SuperAwesome is the world’s largest kids and teens marketing platform, reaching almost 30M kids each month across mobile, web, online video and physical discovery. The company has over 90 content partners as well as several proprietary kids properties including Swapit, Bin Weevils, Box of Awesome, SuperAwesome Club and SuperAwesome Games.
SuperAwesome works with brands from all categories to communicate safely and effectively with the elusive kids and teens market. Clients include Lego, Warner Bros, Hasbro, Disney, Nintendo and many others. SuperAwesome Research, the company’s dedicated research arm is highly regarded within the FMCG market and has the largest kids research panel in the UK.
For more information please see www.SuperAwesome.tv or @GoSuperAwesome.
(image credit: Flickr)