At the start of this year we shared Kids’ Trend Predictions for 2018 from the 7-12 audience of our kid-safe PopJam platform. They said 2018 would be the year of slime, unicorns, fidget spinners, squishies and iPhones. They weren’t wrong.
At the end of Q1 we checked back in with the PopJammers to see what was trending, and the Floss dance, Fortnite, Roblox, slime and squishies topped the charts. Now, heading into the latter half of 2018, we’re seeing new trends, as well as some brand-new takes on their existing faves… Continue reading
At SuperAwesome, we’re focused on building solutions for a new set of problems that haven’t really existed before (the internet has never had this many under-13 users). Some of our most successful kidtech products have sprung from Hack Days, a quarterly event where we take new ideas from across the company, and see whether they are technically viable.
In June, we had our ninth Hack Day – check it out to find out what we built, and why we think Hack Days are so important:
Keen to join us in our mission to make the internet safer for kids? Check out our most recent job openings.
Kidtech is one of the fastest-growing digital markets in the world. With SuperAwesome’s US business rapidly expanding, we’re adding to the team to enable us to maintain our dominance in the kids digital ecosystem.
To that end, we’re pleased to announce the appointment of Ben Zagorski as Chief Revenue Officer for North America.
Twelve months ago, the primary law protecting children’s data privacy was COPPA in the US. COPPA makes it illegal to capture any personal data on children under the age of 13. In less than a year, this has radically changed. Continue reading
In the last twelve months children’s data privacy law has expanded from what was just the US (COPPA) to covering all of Europe (under GDPR-K). But it’s not stopping there. Against many expectations, China has also introduced protection for children online.
Recently China published the Personal Information Security Specification which, together with the country’s new 2016 Cyber Security Law, establishes specific digital data privacy protections for children under the age of 14.
Campaign has awarded AwesomeAds the prestigious Breakthrough Technology Award for kid-safe programmatic advertising.
In our first quarterly review of 2018, we surveyed PopJammers across the UK, US and Australia to reveal what’s been trending with kids so far this year.
SPOILERS: Fortnite and the Floss are HUGE.